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Cojol Inc. offers a number of services to help improve the positioning
of a web site in the results of the major search engines and directories.
We monitor the often-changing policies of the leading search engines,
and employ the latest tools to ensure that your web site can have
the best chance of being listed near the top of search engine results. |
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Current Positioning (if the site exists)
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We will analyze the current site and subsections to determine your
placement in the top 100 results of 16-20(1) Search Engines and Directories. |
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Overall Review
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A basic review of the overall web site design, with recommendations
for architecture, feature, and content revisions will be performed. |
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Technical Review of Creative and Development
plans for your site
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Do you use, or are you planning to use frames, Flash, JavaScript,
or other rich media? Are your pages loaded with text or graphics?
We will advise you on some of the advantages and pitfalls of your
specific plans. We will help you find ways around the pitfalls without
affecting the overall creative impact of your site. Recommendations
may also be made at this time for slight site architecture adjustments
where appropriate, that will also aid in the better placement of
your Internet site in the results of the major Internet Search Engines
and Directories. |
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Competitive Analysis
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A competitive analysis will be performed to determine how consumers
go about looking for similar or competitive products on the Internet.
Evaluations of which keywords that are relevant to your product,
and are used by your competitors, will be performed. |
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Customer Analysis
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Cross referencing of web sites that contain the same or similar
keywords, as those on, or proposed for your web site will be performed,
identifying additional keywords for use on your site. Special attention
is paid to identifying keywords that best describe your web site,
have a low level of competition, and a high level of consumer interest.
We make extensive use of KEI (Keyword Effectiveness Index) analysis
which cross-references many of the popular Search Engines and Directories
with the actual number of times specific keywords or phrases were
searched by users. |
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Recommend Keywords and other elements
for inclusion on your pages
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Cojol Inc. will determine the best META tags, including keywords,
titles, and descriptions for maximum exposure combined with a targeted
message to draw the intended consumer to your Internet site. Our
recommendations are based on having performed a minimum of The
Current Positioning and Overall Review reports and we recommend
where budgets allow that all above reports be performed to maximize
your efforts and results. The META tags will be submitted to the
development team for inclusion in the code of the relevant page(s).
Different Titles will be recommended for each page on your site,
depending on the complexity of the project and the positioning
objectives, we may recommend the same Keywords and META tags be
applied across the entire site or recommend that you define each
page of your site with different keywords and descriptions
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Site Submission
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Submissions will be performed in accordance with the requirements
of each of the Major search engines and directories . While the submission
process will only take a few days, the indexing of your site within
these search engines and directories can take up to 12 weeks. Therefore,
it is important to note that it typically takes up to 3 months for
maximum exposure. |
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Quarterly Review
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We will review the successes and failures of these efforts and
supply you with a report, which will include recommendations for
further efforts if appropriate. This report will only be performed
3 months from the initial submission date, and, or 3 months following
each submitted update if applicable. |
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(1) Available Search Engines and Directories
change with market conditions. Contact us for a complete list of
Search Engines and Directories targeted.
* up to 50 pages and 100 keywords
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